Last Updated: 20.11.2021
We at BLANCHE Media AB (“BLANCHE Media“) use cookies and similar technologies (hereafter referred to as cookies) on our website and in our app in order to enhance your user experience with us. We also use cookies to simplify and customize our services and our communication. Below is a detailed explanation of which choices you can make with regards to cookies and how we use them.
Please also refer to our privacy notice regarding the handling of your personal data.
When you use and access our website or our app, we may place a number of cookies on your web browser.
We use cookies for the following purposes:
We use cookies to make our website and app easier to use and to be able to adapt our website and app according to your interests and needs. Using cookies that keep track of what you previously showed an interest in enables us to provide our users with relevant information that matches your preferences. In general, we categorize our cookies and their usage as follows:
4.1 Necessary cookies
These cookies are necessary for us to provide the website and the app for you. We may use cookies to remember information that changes the way the website and app behaves or looks, such as your language preference on the website or the app. We also use a cookie to administrate our cookie banner as well as accounts-related cookies to authenticate users and prevent fraudulent use of user accounts.
4.2 Analytics and marketing cookies
We use cookies, including third-party cookies for analytics and marketing purposes, if you give your consent. We use analytics cookies to track information about how the website and app are used so that we can make improvements. We also use cookies to present relevant advertisements to you based on your preferences. Third-party cookies are not placed by BLANCHE Media AB, but by our business partners. If you disable these cookies, you will receive more general ads that are not adapted for you.
Cookies stay on your device for different periods of time depending on the purpose of the cookie. For example, a cookie which is necessary for the website to operate will only exist on your device whilst you use the website. A cookie that is used for analytics purposes will, on the other hand, be retained even after you’ve ended your visit.
More information about all cookies used on BLANCHE Media AB’s website and app as well as their respective expiry date is found below.
| Cookie | Provider | Area | Purpose | Duration |
|---|---|---|---|---|
| NID | Advertisement | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | 6 months | |
| _ga | Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | |
| _ga_# | Google Tag Manager | Analytics | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years |
| _gat_# | .blanchestories.com | Analytics | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 1 minute |
| _gid | .blanchestories.com | Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day |
| _stripe_mid | Stripe | Functional | Placed by Stripe to provide fraud prevention | 1 year |
| _ddg1 (x2) | .blanchestories.com/ Static.tildacdn.com | Marketing | User to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 1 year |
| _ddgid | .blanchestories.com | Marketing | User to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 1 year |
| ddgmark | .blanchestories.com | Marketing | User to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 1 day |
| _fbp | Facebook/Meta | Marketing | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| tildauid | .static.tildacdn.com | Statistics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 3 months |
| tildasid | .static.tildacdn.com | Statistics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day |
| previousUrl | .static.tildacdn.com | Statistics | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 1 day |
| CONSENT | Necessary | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for the GDPR compliance of the website. | 1 year |
There are several ways of managing the use of your cookies:
BLANCHE Media AB may update this policy by publishing changes on its website. If we require your consent, we will request it the next time you visit our website.
Date of last change: 2021-11-20
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