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Cookie policy.

Last Updated: 20.11.2021

1. Cookies and similar technologies

We at BLANCHE Media AB (”BLANCHE Media”) use cookies and similar technologies (hereafter referred to as cookies) on our website and in our app in order to enhance your user experience with us. We also use cookies to simplify and customize our services and our communication. Below is a detailed explanation of which choices you can make with regards to cookies and how we use them.

Please also refer to our privacy policy regarding the handling of your personal data.

2. What are cookies?

Cookies are small text files with information that are stored on your computer, mobile or tablet. Some are necessary for you to be able to make full use of the website’s or app’s functionality, while others are used to enhance the user experience and facilitate navigation on the website.

3. How Blanche Media uses cookies

When you use and access our website or our app, we may place a number of cookies on your web browser.

We use cookies for the following purposes:

  • To enable certain functions of the website and the app
  • To provide analytics
  • To store your preferences
  • To provide you with customised marketing.

4. What types of cookies and related technologies does BLANCHE Media AB use?

We use cookies to make our website and app easier to use and to be able to adapt our website and app according to your interests and needs. Using cookies that keep track of what you previously showed an interest in enables us to provide our users with relevant information that matches your preferences. In general, we categorize our cookies and their usage as follows:

4.1 Necessary cookies

These cookies are necessary for us to provide the website and the app for you. We may use cookies to remember information that changes the way the website and app behaves or looks, such as your language preference on the website or the app. We also use a cookie to administrate our cookie banner as well as accounts-related cookies to authenticate users and prevent fraudulent use of user accounts.

4.2 Analytics and marketing cookies

We use cookies, including third-party cookies for analytics and marketing purposes, if you give your consent. We use analytics cookies to track information about how the website and app are used so that we can make improvements. We also use cookies to present relevant advertisements to you based on your preferences. Third-party cookies are not placed by BLANCHE Media AB, but by our business partners. If you disable these cookies, you will receive more general ads that are not adapted for you.

5. Retention periods

Cookies stay on your device for different periods of time depending on the purpose of the cookie. For example, a cookie which is necessary for the website to operate will only exist on your device whilst you use the website. A cookie that is used for analytics purposes will, on the other hand, be retained even after you’ve ended your visit.

More information about all cookies used on BLANCHE Media AB’s website and app as well as their respective expiry date is found below.

6. Cookies used by BLANCHE Media

 
CookieProviderAreaPurposeDuration
NIDGoogleAdvertisementRegisters a unique ID that identifies a returning user’s device. The ID is used for targeted ads.6 months
_gaGoogleAnalyticsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 years
_ga_#Google Tag ManagerAnalyticsUsed by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.2 years
_gat_#.blanchestories.comAnalyticsUsed by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.1 minute
_gid.blanchestories.comAnalyticsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 day
_stripe_midStripeFunctionalPlaced by Stripe to provide fraud prevention1 year
_ddg1 (x2).blanchestories.com/ Static.tildacdn.comMarketingUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.1 year
_ddgid.blanchestories.comMarketingUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.1 year
ddgmark.blanchestories.comMarketingUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.1 day
_fbpFacebook/MetaMarketingUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 months
tildauid.static.tildacdn.comStatisticsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.3 months
tildasid.static.tildacdn.comStatisticsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 day
previousUrl.static.tildacdn.comStatisticsSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.1 day
CONSENTGoogleNecessaryUsed to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for the GDPR compliance of the website.1 year

7. Consent management

There are several ways of managing the use of your cookies:

  • To block individual originators of cookies on our website you can follow the links in the table above to the relevant party’s website.
  • Your browser or device allows you to change the settings for the usage and scope of cookies. Go to your browser or device settings to learn more about adjusting settings for cookies. For example, you can choose to block all cookies, accept only first party cookies (cookies placed by the website you are visiting), or delete cookies when you close your browser. Please note that some of our services may not work if you block or delete cookies.
  • You can also visit www.youronlinechoices.com/se/dina-val to check interest-based advertising settings from different networks.

8. Changes to our cookie policy

BLANCHE Media AB may update this policy by publishing changes on its website. If we require your consent, we will request it the next time you visit our website.

Date of last change: 2021-11-20

9. Contact us

If you have any questions or would like more information, please contact us at: info@blanchestories.com